Independents
Optical Retail Guide
Since ODMA’s Optical Retail Guide (ORG) was delivered to independent practitioners Australia-wide in November 2008, the ORG has met with great acclaim and many practitioners have congratulated ODMA on filling an important gap in the industry.
The ORG is a complete ringbinder of practice needs and is used by some 1600 independent practitioners. It covers a variety of articles including:
Basic lens Dispensing
Marketing topics
Updating your practice
Top 10 Tips for window displays, merchandising and lots of other practice issues
Spectacle Repairs and adjustments
The Changing Australian Eyewear market
If you are in independent practice or optical retail and not receiving the ORG or have any questions or feedback we would love to hear from you at marketing@odma.com.au
Start Our Own Practice
Are you thinking of starting up or buying a practice? Are you thinking of retiring? Are you already in practice but do not really know what the numbers in your business mean? ODMA has developed a financial model to assist you understand the finances of your business in terms you can understand. Whether you are considering starting up a practice or just want to do a review ODMA can offer you this free tool to help you understand and grow your business.
If you would like a free copy of ODMA's Start Your Own Practice Booklet, please contact us on marketing@odma.com.au