ODMA Announces Changes for Eyetalk Publications

To Our Valued ODMA Members and ODMA Eyetalk Advertisers,

I am writing to inform you of some major changes we are implementing with a view to a strong future for ODMA’s Eyetalk publications.

As of January 2024, we are embarking on various initiatives with your return on investment and, thus, our continued success in mind.
ODMA feels the time is right to develop a forward strategic plan for the Eyetalk publications, update our offering and be agile enough to move with the changing optical industry landscape and requirements.

We have sourced a vibrant team to work with us, which is part of an agency known as the Industry Group Network (IGN). They are very used to working with industry publications that are both business and consumer-facing. We seek to concurrently do all we can to deliver business as normal in the short term, with improvements and new offerings being nurtured for delivery in the medium to longer term.

IGN will provide ODMA with a scalable team of organised professionals who have access to efficient publication management systems and are proactive and customer-focused. The IGN team is well-versed in digital media and is committed to forward-thinking. All the team members I have met have impressed me with their knowledge, vibrant approach and keenness to work for continual improvement, and I trust that you will all be in good hands.

Given this we are announcing the following effective immediately:

• The appointment of IGN as Eyetalk’s publisher

• A new Eyetalk Account Management contact for all advertisers Shaquille Hibbert – eyetalk@ignet.com.au

• Phone messages may still be left on our office answering service via 02 9450 0765

In the short term, we will forward all relevant communications; however, we ask that you note the above contact information and commence using these ASAP. ODMA and IGN will also reach out to contact you.

Our immediate plans are to:

• Continue delivering printed Reference Guides as well as the digital file option

• Leverage the newly completed reference guide data portal for production efficiencies

• Consult and research to enable a forward strategic plan to be developed

• Remain the trusted independent data resource as changes are implemented to PMS systems

• Pro-actively source industry content through both regular and feature contributors

• Expand Lookbook’s reach and frequency to expand our consumer reach promotions

• Strive for excellent customer service through improved communications, systems and new initiatives

We will do all we can to make this change as seamless as possible and ask for your patience while we transition and update our processes.

Should you have any feedback at any time please feel free to contact me directly to address any concerns. Also if you have any ideas you think we should consider as we continue to ensure the content of all our publications is relevant and interesting and that our data is as accurate as possible.

ODMA is committed to continuing to provide the optical industry with practical and independent articles and data to assist Practice Managers, as well as printed, digital and live forums that connect optical suppliers, practices and consumers for the benefit of all involved.

We look forward to continuing our great partnership with you in what will be an exciting time for Eyetalk publications.

Amanda Trotman, CEO, Optical Distributors and Manufacturers Association (ODMA)

A Message from IGN

To all ODMA Members, Stakeholders, Advertisers and Industry Colleagues,

The team at IGN is delighted and honoured to embark on a collaborative journey with ODMA and the broader optical community. Our company is dedicated to passionately fostering the growth of industry groups and individuals and we eagerly anticipate the opportunity to contribute to ODMA’s expansion of the Eyetalk brands in the market.

Recognising the significance of the Eyetalk publications to the industry, we are fully committed to working closely with all stakeholders. Our goal is to ensure that these esteemed titles are not only well managed, but also serve as a valuable asset to the industry, rejuvenating their relevance for advertisers, readers and subscribers alike.

With a substantial history of collaboration with industry groups and diverse brands, IGN brings a wealth of experience to propel the optical industry forward. We are confident that our dynamic team will provide exceptional support, and we extend our gratitude to Amanda and the ODMA board for entrusting us with this responsibility.

We eagerly anticipate engaging in fruitful discussions with each of you and are committed to a successful partnership.

Warm Regards
Laura Moore
Managing Director
IGN – Industry Group Network